Digital Marketing Executive / Specialist

About the Role: We are looking for a creative and data-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for managing our online presence, growing our brand awareness, and driving lead generation across various digital channels. Key Responsibilities: • Social Media Management: Plan, create, and schedule engaging content across platforms (Instagram, LinkedIn, Facebook). • Content Creation: Design basic graphics, write compelling ad copy, and develop promotional scripts. • Paid Campaigns: Set up, monitor, and optimize paid ad campaigns (Meta Ads, Google Ads) to ensure a strong ROI. • Performance Tracking: Analyze website traffic and campaign metrics to provide regular performance reports and actionable insights. Requirements: • Proven experience in digital marketing, social media management, or content creation. • Familiarity with tools like Canva, Meta Business Suite, and Google Analytics. • Strong written communication skills and a creative mindset. • Ability to work independently and manage multiple campaign schedules effectively. What We Offer: • Competitive salary and performance-based incentives. • A collaborative and growth-oriented work environment. • Hands-on experience with exciting digital projects.